Abstract:
This study addresses the local food consumption experience as it takes place while traveling. The mediating effects of incentive (novelty) and disincentive (risk avoidance, familiarity) factors, sense of togetherness, and hedonic value, and their effect on the travel experience, were investigated. The study also considered the moderating effect of gender. The data showed a significant relationship between togetherness and hedonic value. Perceptions of novelty were shown to affect togetherness positively. Furthermore, the effect of risk avoidance on togetherness was found to be more determinative for male respondents, whereas the effect of familiarity on togetherness was more determinative for female respondents.
