The influence of corporate social responsibility in hospitality establishments on students' level of commitment and intention to recommend

Abstract

This study examines how undergraduates' perceptions of corporate social responsibility (CSR) practices at the hotel they work at affect their commitment to the industry and their willingness to recommend their organizations. It also analyzes person-organization (P-O) fit perceptions as a moderating variable in building relationships. Perceived CSR is examined in two different stakeholder groups: CSR directed toward the community and that directed toward the natural environment. The developed model is tested using partial least squares. The study findings offer both theoretical insights and practical implications.